I attended a portfolios and presentations seminar today that I found very helpful. These are my notes from it.
1. Why are portfolios important to photographers?
A portfolio is a visual first impression. It’s an opportunity to present your photography in a context you’ve chosen.
2. What is a portfolio?
A portfolio contains:
- An artist statement
- Title list of photographs in the portfolio
- A cover image that is representational of the portfolio as a whole
- Optional: Thumbnail contact sheet
- A decent, practical & respectable case
Step 1: Getting Started
A. What subject matter really interests you?
- Focus on photographing something that interests you with the idea of creating a portfolio. Ideally the theme should be something that can be on-going so you can add to it over time
- You can have different portfolios for different themes (portraits, nature, etc.)
B. What is the goal and purpose of your portfolio?
- What do you want to do with your photographs?
- Who do you want to show your photographs to?
- Why did you take the photographs?
- Do you want to
- Exhibit in Galleries?
- Nature, Landscapes, Still-Life
- Nature, Landscapes, Still-Life
- Portraits or Wedding Photography
- People, pets
- People, pets
- Photojournalism
- Events, People, Human Interest
- Events, People, Human Interest
- Commercial
- Products, Still-Life
- Products, Still-Life
- Exhibit in Galleries?
Options/reasons for portfolios:
- A specific photographic endeavor
- Images from a single camera formal (35mm, Medium Format, Large Format, etc)
- Black & White photographs
- Hand colored photographs
- Sepia-tone photographs
- Photographs created over a specific period of time or at a specific location
C. Purpose/Goal = Artist’s Statement
1. Why do you photograph?
2. What do you want to show people or what do you want to do with your photographs?
3. What do you want people to take with them after viewing your work?
Simple artist’s statement: “I photograph for a purpose. Currently this purpose is to show the beauty and positive aspects of nature. My purpose is also to create photographs that will be exhibited and used to decorate homes and offices.” - Alain Briot
There was also an artier, more elaborate statement that I didn’t get completely written down.
Then we had to create an artist’s statement for a project or portfolio we are currently working on or one we plan to start soon.
My artist’s statement for a project that I’m beginning work on: I photograph to deconstruct idealized visions of farm and rural life. By documenting small family farms, migrant workers and farm children growing up in an urban and suburban-centric world, I hope to show viewers both the struggle and the beauty of modern American farming.
I was pleased with the way my statement turned out. I took more time writing mine than anyone in the class and I think it showed. Some of the statements were basically “I want to take pet or wedding portraits to make good money” or “I want to photograph beautiful nature scenes so they will be attractive to a good number of buyers.”
The instructor pointed out that while all of us want to make money with our art the artist’s statement in a portfolio is not the best place to spell that out.
Step 2: Editing
1. Review and select your photographs based on your artist’s statement
For the editing process gather all of your images that fit your goal/purpose (100 photographs would be a good starting place) and put them in one place (physical or computer location for digital files)
2. Step Away for a Day
3. Review the images you’ve selected and delete half (down to 50 at this point)
4. Wait 24 hours then review again and delete half again (down to 25 now)
5. Make 8x10 prints of the remaining images. DO NOT CHOOSE YOUR PORTFOLIO IMAGES BASED ON A COMPUTER SCREEN
6. Get a 2nd or 3rd opinion if needed to narrow images down to 15 photographs. Your second opinion shouldn’t be your significant other or your mom. Someone objective, preferably another photographer
Printing yourself is important. In many contexts (contests, judged shows) printing the image yourself (even digital images) gives your work more weight and gains you more respect as a photographer. The idea is that the photograph is totally yours from conception to presentation.
A. What not to include in your portfolio
- A photograph of lesser quality than the others
- A photograph that has not been spotted or corrected (or digitally post processed)
- Work prints
- Contact sheets
B. What your photographs should have
- Date
- Title
- Signature
- Print identification stamp (rubber stamp that serves as your mark. Meaning you use the same stamp on all of your work and you initial at least partially over the stamp)
All of this info should be on the back of the mat.
Portfolio images should never be printed on any kind of glossy paper. Matte or semi-gloss for digital prints
Step 3: Putting It All Together
- Photographs: Mounted with window mats in protective sleeves in briefcase style portfolio case or in ring binders
A. Assembling your photographs
- Organize by subject
- Organize by photographic style
- Horizontal and vertical images should be grouped together
- All prints should be the same size
- Black and white images should be grouped separately from color
B. Most important to remember
- Keep it simple
- Keep it professional
- Make it easy to hold
- Make it easy to view
- Keep it consistent
- Keep it up to date
- Be critical of your own work and get a 2nd opinion when you need it!
Step 4: Protecting Yourself and Your Photographs
3 things help protect photographs and their work
- Image alteration prohibition:
No alterations, additions or deletions to the Photograph including but not limited to the making of derivative or composite images by the use of computers or other means without the express, written consent of the Photographer. This prohibition shall include processes not present in existence but that may come into being in the future.
- Copyright:
- Ideas cannot be copyrighted, only actual images
- You can register multiple images at one time Register of Copyrights, Library of Congress
- As I’m not a lawyer I say that my understanding of copyright is that you can sue for copyright infringement but only for lost sales if you have not registered the work. If the work is registered then you can get court costs, lost sales and other damages.
Reference: Business and Legal Forms for Photographers
